Mnet rebrand as Ansible with CEO claiming it will help ‘re-engage with clients’

July 20, 2016 10:31

IPG Mediabrands mobile division Mnet is to rebrand as Ansible, with its CEO arguing the change is part of a broader refresh in the agency’s proposition.

The rebrand sees Mnet align with the broader global group which is lead by former local Mnet CEO, Travis Johnson, with the company arguing the change had been long planned.

“This has been a six-month process of planning,” said Scott Player, CEO of Ansible.”It’s not just about changing the logo and the colours, this is something we have had in the pipeline for a while.”

Asked about if he was concerned about the impact of the shift, given Mnet is well-known locally, Player arguing the rebrand would be a chance to ‘re-engage with clients’ and refresh its proposition.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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1 COMMENTS

Internet Troll 21 Jul 16

Smart move. Great name. Very unique.
Hang on. Did somebody check if ansible.com is available?

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Mnet rebrand as Ansible with CEO claiming it will help ‘re-engage with clients’

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