Mnet shows off toys in new app for Target’s Toy Sale
Media agency UM and mobile solutions agency Mnet Mobile have created an app aimed at demonstrating what toys on sale at Target can do.
The app was created for the chain’s Australia’s Biggest Toy Sale campaign, which is being rolled out nationally with the creative line “bringing toys to life”.
The app interacts with ads, in-store point-of-sale and selected catalogues to demonstrate what toys being advertised in the campaign are capable of.
The campaign, which was also created by Adshel, will feature outdoor installations, including panels with 3D viewing capabilities.
Kai Tunley, Head of Creative, Media and Advertising at Target Australia said: “Australia’s Biggest Toy Sale is a huge annual event and we are excited to be driving innovative ideas that will bring Target’s extensive range of toys to life.
“These unique media treatments will help all Australians see the magic of toys through the eyes of children and bring a spark of play to our toy sale event.”
