mobiDdiction appoints director of strategy and innovation
Mobility and technology consultancy mobiDdiction has appointed Midu Chandra as director of strategy and innovation.
The announcement:
Sydney based mobility and technology solutions consultancy mobiDdiction have hired respected media and marketing industry figure Midu Chandra as Director of Strategy and Innovation.
Effective immediately, Midu will partner in the business to oversee commercial innovation, strategy and marketing across all mobiDdiction’s consumer and enterprise clients.
Prior to this role Midu held a number of senior industry roles including General Manager of Digital and Social Media for Telstra and Director of Social Media for both Media Brands and Reprise Media.
The appointment comes as mobiDdiction, founded by ex-Telstra Head of Mobile & Emerging Technology Mike Vasavada, expands to offer its broad client base world-class expertise to help fill the gap between marketing, mobility and technology.
Commenting on the appointment mobiDdiction’s Founder and Director of Mobility Solutions Mike Vasavada said as the market expands it is critical to attract the best talent in the industry.
“mobiDdiction is much more than an application developer, we work with some of Australia’s best companies, from start-ups to some of the biggest brands to impact the way we work, live & play“ he said.
“Having someone with the talent and commercial acumen of Midu as part of the team strengthens our position as a thought leader focussing on creating useful and commercially valuable solutions in the mobility space,” he added.
Midu Chandra said he was excited about the challenges working with mobiDdiction would bring.
“This is a great opportunity to be part of a company that is genuinely focussed on personifying technology in order to create a little magic!” he said.
“Working with mobiDdiction offers me the opportunity to bring my strategic & digital background and work with some of the industry’s finest creative and technical minds.
“Together I am confident we can help even more companies define what mobility really means for the long-term future of their business,” he concluded.
Founded in 2010 by Mike Vasavada mobiDdiction delivers consumer and enterprise mobility based solutions with a consultative business approach for some of the Australia’s most exciting and successful organisations including NSW National Parks, Valspar and Telstra.
Source: Bold Media press release.
Congrats Midu
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Nice one mate!
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