Mobile Embrace announces Rovio partnership
Mobile Embrace has announced a partnership with Rovio the people who created Angry Birds.
The announcement:
Mobile Embrace, Australia and New Zealand’s leading premium mobile sales agency, announced today a partnership with leading global games publisher Rovio – the maker of one of the world’s leading apps of all time, Angry Birds.
Australian brands and advertisers can now for the first-time, purchase guaranteed targeted inventory on Angry Birds and Rovio’s other world leading games apps – Angry Birds Seasons, Angry Birds Rio, Angry Birds Space, Angry Birds Friends, Amazing Alex, Bad Piggies and Angry Birds Star Wars. Rovio also recently added leading children’s entertainment franchise The Croods to their suite of leading games apps.
The purchase of specific targeted inventory on Rovio’s portfolio of games is available in Australia solely through Mobile Embrace. Inventory can be broken out by app and specific reach can be provided across each game, providing advertisers with premium audience targeting.
Each of the games apps offers advertisers the opportunity to use contextually relevant rich media featuring the themes of the games app. The Star Wars app for example, offers options for R2D2 or Lightsaber themed animated rich media banners and a closing door interstitial displaying full screen ads. The rich media ad units offer brands maximum visual impact and audience engagement. Example creative is available on the following link: Angry Birds Ad Formats
Pete Birch, Managing Director of Advertising, Mobile Embrace, said, “Rovio is another fantastic addition to our growing stable of premium publishers. Their exceptionally popular games offer advertisers leading recognised premium environments. With the opportunity to integrate rich media ad units that feature the content themes of the apps themselves, Australian mobile advertisers can now engage their audiences at a deeper level. We know that rich media integrated into mobile content far more effective than a simple ad banner.”
Mobile Embrace’s tier one premium publisher advertising network is designed to focus on brand engagement and rich media at scale for advertisers who need to know where their ads are running, want to target specific audiences and who want to align with respected and recognised content.
Rovio is the latest edition to Mobile Embraces premium mobile advertising network, which features some of the biggest and most recognised global and local premium publishers, including Sportmate, Shazam, Sound Hound, Perform Group, and Pandora, in additional to leading media outlets US Weekly, CBS, APN, ARN and BBC. The entire network features more than 7000 leading premium publishers based both in Australia and internationally.
Globally, Rovio’s apps have been downloaded 1.7 billion times and have generated more than 260 million active monthly users.
Founded in 2003, Rovio Entertainment Ltd is an industry-changing entertainment media company headquartered in Finland, and the creator of the globally successful Angry Birds™ characters franchise. Angry Birds, a casual puzzle game, became an international phenomenon within a few months of its release, and is now the number one paid app of all time. Angry Birds have expanded rapidly in entertainment, publishing, animations and licensing to become a beloved international brand.
Source: Mobile Embrace press release
