Mobile Embrace secures deal with Asian telco Axiata

Mobile Embrace has secured a deal with Asian telecommunications group, Axiata.

The announcement:

Mobile commerce company Mobile Embrace Limited (ASX: MBE) is pleased to announce  it has entered into a global framework agreement with Axiata, one of Asia’s largest telecommunications companies, to provide direct carrier billing for its 260 million mobile subscribers.

Axiata is one of the largest telecommunications groups in Asia. Axiata has controlling interests in mobile operators in Malaysia, Indonesia, Sri Lanka, Bangladesh and Cambodia with significant strategic stakes in India and Singapore.

Mobile Embrace will bring Axiata customers mobile-optimized products and services across a range of verticals, along with the seamless ability to pay via direct carrier billing. Mobile Embrace will provide an easy and secure mobile payment channel, giving Axiata customers the convenience of charging purchases direct to their phone bill. The products and services will be localized and tailored for each territory.

Chris Thorpe, CEO and Co-Founder at Mobile Embrace, said: “We are delighted to be partnering with Axiata. This deal firmly cements our position in Asia with the company now holding agreements with the three largest telecommunications companies in the region. Marrying Mobile Embrace’s marketing and carrier billing platforms with Axiata’s outstanding customer base will further increase our offering to mobile subscribers across Asia.

“Our global expansion and continuing success in Asia highlights the strength of our integrated marketing and billing infrastructure. Direct carrier billing’s popularity continues to grow as it allows for easy and convenient mobile purchases especially in markets where credit card penetration is low.”

Mobile Embrace will continue to update shareholders throughout the coming months as it furthers its global expansion. The Company is also pleased to confirm that its domestic businesses are performing well delivering strong organic growth.

Source: Mobile Embrace media release




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