Australia praised as it breaks duck in Cannes Mobile Lions

Australia has finally broken its duck in the Mobile Lions category in fine style winning eight awards including a Gold, two Silver and five Bronze at Cannes today.

DDB Melbourne picked up the Gold for its Minute of Silence work for RSL Australia’s Anzac Appeal, whilst Saatchi & Saatchi Sydney grabbed a Silver for Penny the Pirate for OPSM and VML Sydney also got Silver and Bronze for its Rip Curl Search GPS product.

Having failed to pick up any metal in the two years since the category started Australia was singled out alongside Brazil as having the best source of innovative and good mobile work in the world.

UK juror Alasdair Scott, a partner at C3, said: “There were some exceptional entries coming in from all over the world but I think Brazil and Australia really stood out as two countries where there was some really amazing work coming in.