Moccona offers ‘Me-time’ in latest brand campaign

Moccona has launched new brand platform ‘Me-time’ with an integrated campaign that sees a coffee lover go to great lengths to get some peace and quiet.

Created by Edge, the campaign comes from the insight that Australians have struggled to find time for themselves after the lines between work and life were blurred when the country moved to working from home early last year.

Moccona has uses the idea that taking time for oneself is an indulgence, as is enjoying a cup of coffee.