Modern families, PR crises and how to get CMOs to take public relations seriously get Mumbrella360 focus

mUmBRELLA360logo 2012PR agency Wrights is to run a live simulation of a PR crisis in a session at Mumbrella360.

The real time case study, which will also involve the audience, will turn the panellists into crisis managers, reacting to events as damaging revelations emerge and the public turns against a hypothetical brand. Among the panellists is Kate McGrath, chief of staff for Nine News in Melbourne. Also on board is Mark Davies, executive GM at Flemington race course in Victoria along with Douglas Wright and Gareth beck from Wrights.

A further session focusing on PR is being curated by Sydney-based Liquid Ideas. It will examine the question of how public relations professionals should rise to the challenge of moving PR up the priroirty list for chief marketing officers. Chaired by Liquid Ideas’ Stuart Gregor, it will also feature Simone Drewry, MD of Mango PR and Kim McKay, boss of Klick Communications. Representing the marketer’s point of view is David McLean, until recently head of the consumer division of Microsoft and Xbox ANZ.

Gregor and Drewry are among the PR agency bosses who are leading discussions with The Communications Council the industry body widening its remit to the public relations industry.

A further session involving a PR agency is Modern Family, being curated by Edelman. The session looks at the dynamics of understanding and targeting home decision marketers. Speakers include Nikki Lawson, chief marketing officer of KFC; Alex Brooks, executive editor of family website Kidspot; and mums’ blogger Mrs Woog. it will be moderated by Edelman’s director of brand and digital marketing Matthew Gain.

Mumbrella360 takes place on June 6 and 7 at the Hilton Hotel in Sydney. The conference program and ticket bookings are available on the Mumbrella360 website.


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