Setanta Sports unveils Euro 2012 coverage promo
Setanta Sports has launched a new campaign – created by March One – to promote its coverage of the UEFA European soccer championships.
The promotion includes a competition via social media called PredictaBALL, devised by social media agency 1000heads.
Simon Muddell, head of marketing and digital assets, Setanta Sports, said: “We have worked closely with the March One agency to develop an engaging and fun creative. ‘Are You Up For It?’ will encourage many current and new subscribers to be a part of this special event.”
Before March One, Setanta Sports worked with BMF on a project basis.
Meanwhile……ITV actually do something creative.
https://www.youtube.com/watch?feature=player_embedded&v=t7UmvGSzCTE
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haha, nice one Dan.
Really don’t understand what March One have done here aside from putting together a short trailer for a sports tournament. Simon Muddell talking about ‘creative’ is a laugh I guess. Not that anyone will be watching Setanta anyway
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Think ITV’s budget & market is a teency bit bigger
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A Muddle-headed campaign? hehehe.
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