Modern Family wins Sunday night across key ad demos

Modern Family, MumbrellaTen’s Modern Family topped the three key advertising demographics in the ratings last night.

As well as being the most watched show across the five city metro markets for the demos 16-39, 18-49 and 25-54, the new episode of the US sitcom rated 1.047m and fourth in the night’s total individuals according to preliminary overnightratings from OzTAM. Meanwhile, a repeated episode rated 822,000.

Nine’s 60 Minutes was third in total viewers, and first in its time slot, rating 1.178m for the night.

Seven’s Border Security  – Australia’s Front Line which aired at 7.30pm rated 890,000 and ninth in total viewers while Airways, which followed it at 8pm rated seventh for the night with 940,000 total viewers.

The ABC’s Australian tele-movie Dangerous Remedy, produced by Ned Lander for Eclipse Films and directed by Ken Cameron, rated 636,000 in total viewers. The show aired at 8.30pm.

Nine’s Australian drama House Husbands was fifth for the night across total people and rated 1.044m. It was also first in its time slot across the key advertising demos.

Ten’s US political thriller Homeland rated 650,000 and 16th in total viewers. The show jumped to 11th in 16-39 and 18-49, and 12th in 25-54.

Seven’s Bones in the 8.30pm time slot rated 818,000 and 12th in total viewers. The crime thriller jumped to seventh in 16-39, ninth in 18-49 and eighth in 25-54.

In the battle for weekend breakfast television, Seven’s Weekend Sunrise rated 349,000 ahead of Nine’s Weekend Today on 289,000.

In the battle for channel share, Nine won the night with 22.8% share ahead of Seven’s 21.9%. Meanwhile Ten just pipped ABC1 to third place with 13.4% ahead of 13.3%. SBS1 was sixth on 4.7% just behind GO! on 4.8%.

Sunday’s top 15 shows:
1. Sunday Night – Seven 1.344m
2. Seven News – Seven 1.197m
3. 60 Minutes – Nine 1.178m
4. Modern Family – Episode 2 – Ten 1.047m
5. House Husbands – Nine 1.044m
6. Nine News – Nine 1.001m
7. Air Ways – Seven 0.940m
8. Big Brother – Nine 0.904m
9. Border Security – Seven 0.890m
10. David Attenborough: Kingdom of Plants – ABC 0.845m
11. Modern Family – Episode 1 – Ten 0.822m
12. Bones – Seven 0.818m
13. ABC News – ABC 0.795m
14. The Making of the Kingdom of Plants – ABC 0.781m
15. The Mentalist – Nine 0.654m

Sunday night’s channel share:
Nine: 22.8%
Seven: 21.9%
Ten: 13.4%
ABC1: 13.3%
GO!: 4.8%
SBS1: 4.7%
7TWO 4.1%
7mate: 3.5%
One: 3.4%
Eleven: 2.2%
Gem: 2.0%
ABC2: 1.9%
ABC3: 0.8%
ABC News 24: 0.7%
SBS2: 0.4%

Ratings data is copyright OzTAM and may not be reproduced, published or communicated without the prior written consent of OzTAM.


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