Moët Hennessy Australia appoints The Zoo Republic for below-the-line and shopper work
Moët Hennessy Australia, the parent company behind the likes of Dom Pérignon, Veuve Clicquot, Chandon, Belvedere, Cloudy Bay and Moët & Chandon, has appointed a new agency to manage its below-the-line campaigns.
The Zoo Republic won the shopper and BTL elements of the account after the brand reviewed its strategy and agency partners.
The Zoo Republic will work on the Dom Pérignon brand
David Lo, CEO of The Zoo Republic, said the agency’s reputation for developing and delivering award-winning integrated beverage campaigns did not go unnoticed by MHA.
“The Zoo Republic has a deep and rich history working with world-class beverage brands and it is a category and retail environment that our team knows and genuinely loves. We are excited to be partnering with the MHA team across a group of luxury wine and spirit brands like no other in the world.
“It is incredibly refreshing to see a truly collaborative approach to agency engagement. More open dialogue around business objectives and challenges will deliver unique and differentiated strategies and platforms.”
Ashley Powell, MHA marketing manager and business development manager, said the brand was looking forward to working with its new agency partner.
“Our business vision is simply to ‘Enrich moments’. We undertook a process late last year where we were looking for a partner that had core competencies in luxury customer understanding, a relentless attention to detail, and a desire to bring creativity in new and innovative ways to market.
“The Zoo Republic demonstrated they understood those needs and I look forward to our journey together driving value for all stakeholders.”
The Zoo Republic was formed in 2013 after the merger between sister agencies The Marketing Zoo and Digital Stampede.
