Moët Hennessy names Havas’ Co-maker influencer agency of record

Moët Hennessy, part of LVMH, has named Havas Group’s influencer marketing arm, Co-maker, as its influencer marketing agency of record.

In recognition of the new account, recent hire Dianna Mannion has been seconded to lead the work on the account, driving the strategy across Moët Hennessy’s brands including Belvedere, Hennessy and Glenmorangie.

The appointment builds upon Havas’ relationship with the business, which dates back to 2017 when the group picked up the digital and social account for Moët Hennessy, which was served by Red Havas. It also comes a month after EVH was reappointed to the public relations account for Moet Hennessy Australia’s portfolio of spirits brands.