Moët Hennessy names Havas’ Co-maker influencer agency of record
Moët Hennessy, part of LVMH, has named Havas Group’s influencer marketing arm, Co-maker, as its influencer marketing agency of record.
In recognition of the new account, recent hire Dianna Mannion has been seconded to lead the work on the account, driving the strategy across Moët Hennessy’s brands including Belvedere, Hennessy and Glenmorangie.
The appointment builds upon Havas’ relationship with the business, which dates back to 2017 when the group picked up the digital and social account for Moët Hennessy, which was served by Red Havas. It also comes a month after EVH was reappointed to the public relations account for Moet Hennessy Australia’s portfolio of spirits brands.
“At Moët Hennessy, we aim to connect with our consumers through storytelling, and as an agency that aligns with our values, Co-maker is a natural extension to our team to lead our influencer activity across our portfolio,” said Moët Hennessy head of digital for ANZ, Gavin Merriman.
Havas PR CEO, Simone Gupta, said: “We’re thrilled to be working with Moët Hennessy to build a meaningful influencer program. At Co-maker, we collaborate with creators to produce original content that people crave. As part of the Moët Hennessy team, we’re looking forward to executing impactful campaigns.”
Mannion joined the business after a period of freelancing as a PR, influencer marketing and brand consultant. Throughout her career she has spent time at beauty business Coty – the parent company of Covergirl, Max Factor, Sally Hansen, Bourjois, Vera Wang fragrances and Clairol; Cosmax Prestige Brands – owner of Balmain Paris, Boucheron Paris, Burberry, Bvlgari, Coach, Elie Saab, Givenchy, Guerlain Paris; and L’Oréal.
