Momentum appointed to 3M’s experiential and content account
3M Australia has appointed Momentum to do its experiential and content work, Mumbrella can reveal.
Momentum was appointed without a pitch, 3M saw Momentum’s work on a robotic activation, the Heineken Zero 0.0 Contact Bar, last year.
3M is well-known for its Command and Post-It brands, which create strips, hooks, Post-It notes and other office supplies.
Momentum and 3M had previously been in discussions, but the successful launch of the robotic Heineken activation triggered the company’s desire to officially bring Momentum on board.
3M Australia head of marketing, consumer business, Jen McDonnell, said: “When we saw that Momentum is as innovative as 3M, we knew we had to work together.”
“The agency’s work for Heineken lived up to 3M’s own proposition of ‘Science. Applied to Life.’ and we look forward to seeing them connect consumers with our brands such as Command, Scotch, and Post-It.”
Momentum has already developed 3M Australia’s first-ever consumer experiential activation to help shoppers better understand the use and capabilities of the Command range of innovative products by 3M.
The campaign rolled out across social and digital content.
Momentum managing partner, Imelda Hodson, said: “We’re proud to be working with one of the world’s top brands and are already developing our first project the Command brand by 3M which is a very different creative approach for them in this market.”
Momentum recently appointed Matt Batten as its ECD, and followed that with a string of other new hires and promotions.
The agency works on TV advertising for Dettol and E45, content transformation for American Express, multi-channel campaigns for Nurofen, and experiential for Ingham’s.
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