Momentum Energy draws on Australian ownership to recruit new customers
Momentum Energy has drawn its local ownership to recruit new customers in its ‘Move with Momentum’ campaign.
The 30 second ad, created by B.B.E, targets people living in Melbourne who are about to move house whether it is from Brunswick to Brighton or Fitzroy to Fitzroy North.
Tim Evans, strategy director at B.B.E, said the ad draws on the truth that no one enjoys moving house.
“We know that engaging with suppliers during this time can be a pain point for Australians. We hope this new platform will resonate with Victorians on a local level and bring a smile to people’s faces, while highlighting Momentum’s position as a locally owned energy retailer who can empathise and deliver on what Aussies really want during a move.”
Credits:
- B.B.E Agency Credits
- Strategy: Tim Evans
- Creative: Simon Robins
- Producer: George Fowler-Brady
- Design: Jordan Croome, Duc Ho
- Momentum Energy Credits
- Head of Marketing and Communications: Naomi Morton
- Creative: Kate Lightfoot
- Marketing Manager: Claire McClelland
- Havas Media Credits
- Business Director: Sarah O’Leary
- Account Manager: Ryan Gardiner
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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