Momentum Energy hands media account to Havas Melbourne

July 7, 2017 9:53

East-coast energy company Momentum Energy has appointed Havas as the business moves from a traditional media model to a digitally focused approach.

Momentum wants to be more digitally focused

Momentum, which services gas and electricity customers in Victoria, NSW and South Australia, said it was seeking a media partner which would give it a performance-linked offer.

Head of marketing and communications, Naomi Morton, said the decision to appoint Havas was based on a range of factors.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics