Momentum Energy offers ‘big fat zero’

Momentum Energy is promoting a 0% discount to differentiate itself from “confusing” discounts offered by rival energy providers.

The campaign tells customers they won’t get confusing discounts, exit fees or terms and conditions.

Naomi Morton, head of marketing and communications at Momentum Energy, said: “We’re focusing on delivering competitive pricing with straightforward, great rates for everyone, every day.

“There is also confusion about where this discount is applied. For some retailers, it comes off the whole bill, but for others it’s only off the usage component. And the discount periods are often shorter than what customers understand, meaning they shift to higher rates during their contracted period – often without realising,” Morton said.

The energy company has also offered new customers a $50 online bonus when signing up online.

The brand said the ad was created by “an independent consultant”, but declined to say who. Creative agency DDB Melbourne were previously appointed to the account in 2015.

Last month Momentum appointed Havas to its media account.


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