Isobar creates bad tempered chatbot to promote American Assassin movie

Digital agency Isobar has created a Facebook Messenger chatbot for client Village Roadshow to promote the launch of thriller movie American Assassin.

The terse ‘Ghost SH’ chatbot aims to recruit potential assassins. Players are ranked on their ability to answer questions and complete the puzzles.

 The winner will be given an around the world trip for two which includes weapon training with the US Special Forces.

Clare Smith, Roadshow Films digital director, said in a press release: “Consumers want to feel part of the movie, we want to give them that experience and through Facebook’s already popular Messenger functionality we can achieve that seamlessly.”

Dave Budge, Isobar executive creative director, said: “Chatbots and voice interfaces are always polite and friendly but it’s not appropriate for every brand campaign.

“We wanted to push the limits of personality to align with American Assassin’s tone and toughness. You find yourself obeying the bot very quickly. Never has a computer been this mean to me before… And I liked it.”

Only consumers willing to sign up to promotional messages from Village Roadshows are able to participate


  • Isobar Australia
  • Strategy Director – Sam Sterling
  • Client Engagement Director – Dan Collado
  • Producer – Gemma Seeto
  • Creative Director – Alberto Talegon
  • Senior Copywriter – Michael Punton
  • Senior Copywriter – Luke Falkland-Brown
  • Art Director – Augusto Jacquier
  • Designer – Brendan Imer
  • Technical Lead – Andrew Bednarz
  • Game Developer – Anton Wintergerst
  • Game Developer – Dimutu Kulawardana
  • Social Lead – Andy Cronin
  • Social – Bec de Henin
  • Project Director – Kara Bombell

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