Momentum Media widens portfolio with acquisition of defence platform

Momentum Media has acquired Defence Connect, giving the company a total of 19 media brands.


The acquisition and relaunch of sees Momentum expanding its stable of products away from professional services, finance and real estate, but director Phillip Tarrant, who will drive the development of Defence Connect, said the timing was perfect to enter the defence sector.

“2016 has been a watershed year for defence, with true commitment from the government to support capability enhancements, set a path to achieve this through the Defence White Paper and Integrated Investment Plan, while also highlighting the very important role the defence industry will play in helping Australia achieve its strategic objectives,” he said.

“Defence Connect is the ideal vehicle to add real value to a market segment that’s striking a new path and ready to embrace the power of new media.”

The platform aims to connect defence decision-makers and influencers within the Federal government, Department of Defence, Australian Defence Force and the wider defence industry.

“Geared for tomorrow’s defence sector, the platform will deliver knowledge, market intelligence, tender opportunities, news, insights, analysis and business advice to help organisations capitalise on defence procurement and supply opportunities,” Momentum said in a statement.

The media company, which rebranded from Sterling Publishing earlier this year, believes the new platform aligns with the increasing procurement opportunities for defence prime contractors and SMEs, plus the government’s investment in developing Australia’s defence capabilities.

Tarrant noted Momentum’s experience in connecting SMEs, communities, advertisers, stakeholders and professionals would aid the title’s growth and development.

Momentum Media director Phillip Tarrant will drive the growth and development of Defence Connect

Momentum Media director Phillip Tarrant will drive the growth and development of Defence Connect

“Defence Connect represents a fresh new approach that will transform the way in which defence and industry connect, merging traditional media – such as print – with a sophisticated digital platform supported by big data, podcasting, broadcasting, research, events, and social media that will back the defence industry’s drive to better collaborate, connect and engage,” Tarrant said.

“Momentum’s experience in creating and evolving these communities can now be translated to the defence sector, with the development of the Defence Connect integrated platform a milestone not only for Momentum but also for Australia’s defence industry.”

Defence Connect rounds out Momentum’s stable of media brands to 19, finalising the acquisition of SME title My Business at the beginning of this year. Other brands include: The Adviser, Smart Property Investment, Real Estate Business, Residential Property Manager, SMSF Adviser, Lawyers Weekly and Accountants Daily.

Disclaimer: Before joining Mumbrella, Vivienne Kelly was an editor at Momentum Media.


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