Momentum wins Heineken business
Heineken has appointed Momentum to its below-the-line account which will include sponsorship activities for the 2011 Rugby World Cup.
The announcement:
Momentum Worldwide Australia today announced the company has been appointed to the below-the-line agency roster for Heineken in Australia. The agency’s first project is leveraging Heineken’s sponsorship of the 2011 Rugby World Cup in New Zealand.
Momentum was selected based on the agency’s extensive experience working with brands to leverage a variety of sponsorship properties, including the past two World Cup tournaments.
Source: Momentum press release
