MONA invites Sydney World Pride revelers to ditch Sydney for Tassie
Tasmania’s Museum of Old and New Art (MONA), in partnership with Tourism Tasmania has jumped on the Sydney World Pride bandwagon to invite partygoers down to The Tasmanian Queer Woodchop.
The event is part of the museums MONA FOMA festival, which launches today and runs through to February 26, with The Queer Woodchop scheduled for Friday next week.
The event is a piece of queer performance art produced by experimental performance duo Pony Express. The artwork will involve performers and timber-sports athletes battling it out on a subverted agricultural show ring, playing on best-in-show country fair camp, and includes commentators, show bags and DJs. It is a tongue-in-cheek event that softens the line between rural tradition and radical queer performance practice.
The campaign has launched in Sydney only, with a film featuring flamboyantly dressed people in training for the challenge, as well as a series of static executions.
Rolling out across high visibility OOH, mobile billboards, paid social, Youtube and BVOD on Seven and SBS, the campaign hopes to tempt Sydney World Pride revelers down to the island state for another of the nations most famous queer celebrations, which just so happens to be running at the same time.
Pony Express founders, Ian Sinclair and Loren Kronemyer, said: “There’s both an inherent campness and conservativeness to this contest. The Queer Woodchop aims to hack away these lumbered binaries, progressing and radicalising the sport towards queered artform status while celebrating its past and present champions, legends and stories.”
Sarah Clark, CEO, Tourism Tasmania said: “Tasmania is the perfect place where art, woodchopping and queer inclusivity can spectacularly collide. The Tasmanian Queer Woodchop Championships is an exciting artistic event made by members of the queer community, happily coinciding with the WorldPride festival in Australia for the first time. Tourism Tasmania is delighted to partner with Mona Foma to support this artwork and provide a compelling excuse for festival-goers to visit the state.”
Credits
Museum of Old and New Art (Mona)
Director of Marketing and Communications: Robbie Brammall
Head of Creative: Jardin Anderson
Senior Photographer/Videographer: Jesse Hunniford
Assistant Photographer/Videographer: Jacob Collings
Finished Art: Jordan Cowen
Head of Partnerships/Project Lead: Angelique Brcic
Senior Curator: Emma Pike
Social Media Manager: Bridget McKernan
Senior Marketing Manager: Daniel Aitken
Pony Express
Artist: Loren Kronemyer
Artist: Ian Sinclair
Tourism Tasmania
Head of Content: Tim Cheng
Consumer Marketing Relations Manager: Liza-Jane Sowden
Paid Media Manager: Tom Sherson
The Glue Society/Revolver
Director: Pete Baker
Director of Photography: Jordan Maddocks
Producer: Cathy Rechichi
Assistant Director: Jose Marquina
Second Unit: Kate Cornish
Art Department: Lexi Laphor
Costume Supervisor: Al Joel
Costume & Standby: Willow Darling
Make-up/Hair: Afton Radojicic
Editor: Luke Crethar
Grade: Scott MacLean
Music: Scorpio Loon, Addicted To You
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