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Monash University appoints Reprise to media account

IPG Mediabrands’ agency Reprise has won Monash University’s media account from incumbent agency Vizeum.

Monash University has appointed Reprise to its media account

As part of its new appointment Reprise will be responsible for helping Monash University build its brand both in Australia and internationally.

Reprise will handle Monash University’s media planning, strategy and investment across all of its paid media channels.

Meanwhile incumbent agency Vizeum became the media agency of record for Macquarie University earlier this month.

Fabian Marrone, CMO at Monash University, said in a statement: “We’re thrilled to be working with Reprise. The team has impressed us with their digitally-led strategic thinking and creative, audience-centric approach to reaching our target audiences.”

Grace Liu, CEO at Reprise, added: “We presented Monash University with a joint vision, audience-based strategy with data at the heart of our approach. Our team is looking forward to delivering on that commitment.”

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