Monash University launches ‘Sip Safe’ wristbands to stop drink spiking
Monash University and Y&R have created ‘Sip Safe’, a wristband which helps protect people from getting their drinks spiked.
Sip Safe will be used on campus and is able to detect drugs by placing a drop of your drink on the wristband.
The initiative was trialled during Schoolies last year and will now be rolled out across student and youth events throughout the year.
Trisha Prpich, director of Monash Residential Services, said in a statement: “Monash is invested in the safety and wellbeing of our students. We want to make sure our community is safe and well informed, and that includes encouraging everyone to drink responsibly.
“Sip Safe has the potential to provide users with an easy way to determine if their drink has been spiked with two of the most common drugs used in drink spiking.”
Jake Barrow, ECD at Y&R Melbourne, added: “Launching Sip Safe with Monash University is an incredibly proud moment for us. It represents a milestone in the effective harm reduction and education of drink spiking.
“We hope the initiative goes on to make a difference throughout the broader community.”
Credits:
- Client: Monash University
- Chief Marketing Officer: Fabian Marron
- Director, Campaign Management: Caroline Knowles.
- Brand Activation and Engagement: Danielle Salman
- Director, Monash Residential Services: Trisha Prpich
- Creative Agency: Y&R Melbourne
- Chief Creative Officer: Paul Nagy
- Executive Creative Director: Jake Barrow
- Senior Art Director: Kieran Moroney
- Creative: Aaron Pepper
- Group Account Director: Matt Hunt
- Account Executive: Thomas Wilson
- Production Manager: Gerry Matthee
- Designer: Simon Gray
- Technical Lead: Michael Zaporozhets
- Digital Producer: Gabriel Montalban
- Digital Designer: Leigh Maslij
- Head of Broadcast and Content: Sheridan Wadelton
- Senior Producer: Zoe Rixon
- Producer: Annie Thiele
- Producer: Jules Callen
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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Isn’t alcohol the most common form of drink-spiking? (ie an increased amount of shots per standard drink to get people drunk faster?) It’s great to take on a social initiative but this one seems to miss the mark.
Is there also an accompanying initiative to discourage young men from spiking girls’ drinks to get them drunk faster so they (maybe kinda) consent to doing things they wouldn’t otherwise…? Asking for a friend.
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What a great idea,but it would be even better if it could be used in semi dark places like night clubs . This subject is very close to my heart , my beautiful granddaughter was subject to what is believed to be a spoked drink .What happened to her was very scary & worst still was she doesn’t remember a lot of what happened
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I would like to purchase sip safe wrist bands for my teenagers
Where can I purchase them?
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I would like to buy for my granddaughter as she is off overseas are they in the Frankston area to buy as I need them now.
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WHERE CAN YOU BUY THEM?????
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