Origin Energy rebrands to ‘Good Energy’
Origin Energy has rebrand with a logo refresh, promoting it through a new brand positioning ‘Good Energy’ and a campaign which features different Australians dancing to ‘Shake Shake Shake Senora’ by Harry Belafonte.
Created by TBWA Melbourne, the ad aims to show the ‘good energy’ people have by including kids cartwheeling, an elderly woman dancing with her dog, friends running and men on a construction site dancing with tools.
What a predictable and boring evolution of the brand id. Shame. Could have, should have done better. Will anyone own up to it?
I can already see the SEO people’s shocked face with horror.
+ There’s already an energy company called good energy in uk.
Oh pleeeeeeease.
So out touch – but “we” love it.
#next
Not Harry Belefonte. Correct spelling: Belafonte
Thanks Ian, we’ve fixed that. Our apologies for being a bunch of cultural philisines.
Paul Wallbank
News Editor
Song is actually called “jump in the Line”.