Monash University urges potential students to change the world

Y&R Melbourne has created a campaign for client Monash University using footage of tough issues like climate change, gun laws, war, drugs, poverty and terrorism to promote the idea that anybody with an education can help influence the world for the better.

The campaign ‘if you don’t like it, change it’ aims to encourage people who don’t like what is happening in the world, to change it.

Fabian Marrone, Monash University CMO, said in a statement: “There are serious challenges facing the world and the human race, but we all have the power to address them head on. ‘If you don’t like it, change it’ is a call to action.

“It’s Monash acknowledging we have a role to play in the solutions and inviting those who want to change their lives or the lives of those around them to be part of it.

“The campaign acknowledges those agents of change already taking action and mobilising others. It acknowledges the challenges the global community is facing and reminds us we can all play a role in progress.”

Hip hop duo A.B. Original created the music for the campaign.

Jake Barrow, ECD at Y&R Melbourne, said the world needs education and Universities more than ever.

“This idea seeks to identify these people and give them the opportunities to leave the world in better shape than they found it.

“We wanted change agents whose message was one of empowerment to play this vital role in this campaign. After hearing the A.B. Original track, we realised they were the perfect fit.”


  • Client: Monash University
  • Chief Marketing Officer: Fabian Marrone
  • Director, Strategic Marketing and Communications: Caroline Knowles
  • Senior Manager, Strategic Marketing and Communications: Jane Mahuru
  • Creative Agency: Y&R Melbourne
  • Chief Creative Officer: Paul Nagy
  • Executive Creative Director: Jake Barrow
  • Creative Director: James Wills
  • Planning Director: Michael Hyde
  • Senior Planners: Lyndal Kearney & Christine O’Keefe
  • Managing Partner: Julian Bell
  • Group Account Director: Matthew Hunt
  • Senior Account Manager: Sarah Wood
  • Designers: Lewis Brown, Simon Gray
  • Production: Y&R Melbourne
  • Director: Hayden Gregory
  • Executive Producer: Sheridan Wadelton
  • Production Assistant: Annie Thiele
  • Offline Editor: Billy Browne
  • Online Editor: Alek Janev
  • Music: A.B. Original
  • Music Supervision: Karl Richter, Level Two Music
  • Sound Design: Paul Le Coutier, Nylon Studios Melbourne

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