News Corp Australia is launching a new finance vertical called Moneysaver HQ today in partnership with David Koch’s production company Pinstripe Media.
It will replace the Your Money insert in its metro newspapers The Daily Telegraph, Herald-Sun, The Courier-Mail and The Advertiser, as well as step up the brand’s presence in the online space, with free access given to people who are not subscribers to the News Plus paywall and featuring videos, webinars, finance boot camps and weekly deals from advertisers.
Koch will be the face of the brand, and contribute money-saving tips alongside News Corp Australia’s cost of living editor John Rolfe, and will also promote the show on Sunrise, the Channel Seven breakfast program he co-hosts, and promote its launch through his social media channels.
As well as news, Moneysaver HQ, which is aimed at a general audience of middle-income Australian households, will provide product comparison tools to help them make informed choices about financial services.
Rolfe and Koch
Koch said: “What I love about it is that it’s all about getting a better financial deal for average Australians, providing a catalyst for Aussies to join together and flex their combined financial muscle and get the same attractive deals usually reserved for the wealthy and the few.”
The new site will also feature weekly deals from advertising partners with the first campaign to run in partnership with financial product comparison site Mozo for two weeks until February 24.
Alisa Bowen, group director of digital product and development at News Corp Australia, said: “The digital destination is about giving consumers new information but also giving them the skills and knowledge to take greater control of their own financial services.
“We have always provided news and information but what we are doing now is aiding their ability to use that to apply for a mortgage or credit card and get a better deal. It’s providing news that you can use, information that’s interesting and inspiring.
“It will allow us to deliver benefits for our customers – advertisers and consumers – in new and exciting ways.”
Moneysaver HQ launches today with a print, digital and social media campaign.