The Monkeys appoints Michael Hogg to newly created head of planning role

Independent agency The Monkeys has promoted Michael Hogg to the newly created role, heading of planning.

Hogg joined the agency four years ago as planning director, and has been a part of Meat and Livestock Australia’s ‘You Never Lamb Alone’ campaign and establishing a new brand platform for IKEA, as well as winning Qantas’ business.

Hogg joined the agency four years ago

Prior to joining The Monkeys, Hogg worked in the United Kingdom in planning roles across Fallon London and Leagas Delaney.

“I was attracted to the agency’s belief,” he said. “Everyone at the agency, along with our clients and partners, share the belief that creativity can create a better culture and transform business. That is increasingly rare.”

The Monkeys partner and executive planning director, Fabio Buresti, said: “We scored big-time when we found Hoggy. He’s not just a brilliant strategist, he’s also an absolute legend and loved by everyone he works with. The whole agency is thrilled for him.”


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