The Monkeys appoints long-standing senior creatives to creative director roles

The Monkeys’ Barbara Humphries and Scott Dettrick have been promoted to creative directors following recent success of their work for Meat & Livestock Australia and Mambo.

New creative directors: Scott Dettrick & Barbara Humphries

Humphries has been with The Monkeys for more than four years, most recently working as the senior creative on the Meat & Livestock Australia’s ‘Spring Lamb’ campaign.

In her time at the agency, Humphries has also worked on platforms for Blackmores, Sydney University, Pauls and IKEA as well as working with brands including Nike, Cadbury and Nestle across her career.

Humphries said The Monkeys still appeals to her in the same way it did when she first joined the agency.

“What appealed to me when I first joined The Monkeys is still true today: diverse, interesting and well-crafted work that works, in a building full of talented, smart and funny people who aren’t afraid to take risks and have fun in the process,” Humphries said.

Dettrick has worked with the agency for more than eight years, across campaigns for Qantas, Telstra, Ubank and most recently led The Monkeys’ Mambo documentary ‘Art Irritates Life’ which aired on The ABC and iView.

In his time as a creative, Dettrick has also worked on the award-winning Sun Sound campaign for The Cancer Council.

Dettrick said The Monkeys is a place where “anything can happen”.

“If you have a good idea, advertising or otherwise, there is always support to help bring that idea to life,” Dettrick said.

Both creatives have recently completed the AWARD emerging creative directors course.


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