The Monkeys adds creative firepower with hire of Big Ad creator Grant Rutherford

October 2, 2016 12:13

Independent agency The Monkeys has confirmed it has landed one of the biggest names in Australian advertising, naming Carlton Big Ad co-creator Grant Rutherford as creative director.

The naming of Rutherford to The Monkeys troop comes nearly a year after he left the role of Publicis Mojo chief creative officer as the Mojo brand folded into the newly minted Marcel.

Rutherford has charted a storied career in Australia, having worked with some of Australia’s biggest agencies from George Patterson Y&R, where he created the Big Ad as part of Carlton’s multi-award winning Made From Beer campaign, to Clemenger BBDO and most recently Publicis Mojo.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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