The Monkeys take out MFA awards Grand Prix with MediaCom scoring the most wins
Creative agency The Monkeys has taken out the Grand Prix at the MFA Awards tonight being recognised for its Stay Living campaign for Boost Mobile.
MediaCom took out the most awards winning four categories including food & grocery, best integrated media campaign, media/entertainment/travel and best use of a small budget.
Gap Research’s John Grono was honoured with an induction into the Hall of Fame while JCDecaux won media owner of the year, with a highly commended also going to Seven West Media. Marketing team of the year went to Officeworks.
“Brand entertainment and utility is where the power of the new world ‘pull’ media economy resides. This years winners have successfully moved from interrupting what people are interested in to become what are interested in”, said Brett Dawson, Media Federation Awards chairman and Bohemia managing partner.
Full list of winners:
Grand Prix – Boost Mobile, Stay Living, The Monkeys
Automotive – Kia Motor Corporation, Game On, Initiative
Beverages – Campari Group, Wild Turkey’s Man of the Moment, Match Media
Finance/Insurance/Government/Corporate & Real Estate Department of Social Services, Australian Government, XTL, UM
Clothing/Cosmetics & Retail – Bookworld, Taking Bookworld into the Real World, Ikon Communications
Food & Grocery – Proctor & Gamble, The Kiss Debate, MediaCom
IT & Consumer Durables – Boost Mobile, Stay Living, The Monkeys
Media/Entertainment/Travel & Leisure Foxtel and Eurosport, #Vueltaskelta, MediaCom
Best Strategic Launch Campaign – Boost Mobile, Stay Living: Boost Mobile Relaunch, The Monkeys
Best Integrated Media Campaign – Proctor & Gamble, The Kiss Debate, MediaCom
Best Use of A Small Budget (Up to $300,000) – Foxtel and Eurosport, #Vueltaskelta, MediaCom
Best Media Innovation – Kia Motor Corporation, Game On, Initiative
Best Demonstration of Results – Tourism New Zealand, Every Day a Different Story, Mindshare
Best Leverage of Data – IKEA, A Data Matching Love Story, Match Media
Media Owner of the Year – JCDecaux
With a highly commended going to Seven West
MediaMarketing Team of the Year – Officeworks
Partnership Award – Priceline Pharmacy, What’s your Health Age? Seven West Media RED
Pro-Bono/Cause Marketing Incentive – In Recognition of Pam Lane The Van Wright Foundation, Starcom MediaVest Group
With a highly commended going to The Smiling Mind of OMD, OMD
ngen Award – John Dawson & Mark Golafshan, Mindshare, The Missing Slice
With a highly commended going to Christopher Colter & Dhini Devendran, UM, #BehindtheMask
2014 Hall of fame recipient – John Grono
A huge CONGRATULATIONS to John Grono on his well deserved recognition by the MFA for (what must at least feel like) a lifetime’s worth of dedication to the media industry.
JG you are a gentleman and a scholar.
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What Stu Pike said….
Great to see one of our industry’s nice guys recognised.
Well done John – very well deserved.
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Congrats Grono! A true media industry legend!
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Big ups to John, one of the best guys in the industry.
Hope he kept the speech short. 😉
You were all so beautiful
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