Monks streamlines its services with focus on AI-Powered marketing and technology solutions
Media.Monks, now Monks, is simplifying its offerings into two synchronised practices: marketing services and technology services, both powered by the Monks.Flow AI platform.
This strategic shift aims to provide CEOs, CMOs, and CTOs with integrated services for sustainable growth and innovation, leveraging AI to enhance efficiency and drive transformation. The offerings will be underpinned by a consulting group that will offer end-to-end services ranging from strategy to implementation.
Sir Martin Sorrell, founder and executive chairman of S4 Capital, which operates under the brand name Monks, said: “Many of today’s agencies are wrestling with the pace of change in a world profoundly transformed by technology. It’s always been our ambition to disrupt the legacy model and today marks another important milestone in that journey.
“With this shift in the way we deliver our services to market, we are better able to help clients transform the economics of their businesses and are well-positioned to develop and define the future of our industry.”
Monks’ marketing services will range from content, media and data-driven marketing solutions, while its technology services will concentrate on the company’s technology, user experience, product engineering, data, digital transformation and consulting services.
Scott Griset, head of consulting said: “This evolution reflects our unified cross-discipline teams, who bring the grit and the diversity of thought needed to help our clients accelerate growth and navigate the transformation of operating models.”
CMO Kate Richling explained the significance of dropping ‘media’ from the company’s name.
“The new operating brand more accurately represents our integrated global team, unified expertise and diverse communities,” she said.
Organisational and reporting structures to support the new services model will launch in 2025.
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