Monster truck for bridezilla in new Vodafone ad

Tim Burrowes

April 26, 2013 11:38

Vodafone’s engaged couple have returned in a second ad for the struggling telco, this time to promote the fact that customers can be sent text alerts to warn them about how much data they have left in their package.

The characters were first introduced in an ad acknowledging Vodafone’s poor reputation for connection problems and offering a cancellation guarantee to new customers.

The new “no data dramas” ad by Ogilvy sees the fiance and his friends discussing the best wedding vehicle and settling on a monster truck.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

1 COMMENTS

Encyclic! 26 Apr 13

Strangely enough, the bride’s reaction is most often found amongst vodafone customers when their 1) connection drops out and 2) when their bill arrives

User ID not verified.