Moon Communications appoints Daye Moffitt brand strategy director

STW Group agency Moon Communications has appointed Daye Moffitt to the newly created role of brand strategy director.

The announcement:

Sydney, May 19, 2011: STW’s Moon Communications has appointed Daye Moffitt to the newly created role of Brand Strategy Director in a move that formally reflects the importance of brand across the business.

Starting immediately, Moffitt will be responsible for inspiring effective brand work, providing strategic direction and driving growth for the business.

“Brand is such a fundamental part of what we do”, said Moon’s Managing Director, Anouk Darling. “It’s part of the fabric of Moon but until now, has not had its own dedicated leadership team member solely responsible for its integrated delivery across all our work.”

“I’m very pleased to be promoting Daye to this role as the combination of her experience, passion and commitment to brand strategy as well as her leadership skills and expertise makes her the ideal candidate,” said Darling.

Having worked at Moon for the past eight years, Moffitt was previously Senior Planner for the business during which time she has worked across many of the key accounts including Westfield, The Sydney Opera House, Sunglass Hut and Tourism Vanuatu.

Moffitt said that this new role was a hugely exciting opportunity and one that comes at a particularly interesting time for brand.

“Brand has always been an important component of the communications mix but now with social media and other new platforms, it plays an even stronger role and needs to be addressed accordingly.”

Moon Communications Group is part of STW Group, Australia’s leading marketing content and communications services group. Moon specialises in delivering creative brand, communication, retail, advertising, digital and interactive solutions.


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