Moonpig appoints Australian media agency
Half Dome has been selected to lead strategic media planning and activation for Moonpig in Australia following a competitive pitch.
The announcement:
Leading independent media agency, Half Dome, today announced it has been appointed as the new media agency for leading international gifting platform, Moonpig.
Half Dome won the account, following a competitive pitch process, impressing the Moonpig team with its out-of-the-box strategic thinking and creative media solutions.
Under its new remit, Half Dome will lead Moonpig’s strategic planning and media activation across Australia, supporting the business’ growth and brand presence in the local market.
Moonpig is one of the world’s largest data and technology platforms for physical greeting cards, gifts, flowers and digital gift experiences. Launched in 2000, Moonpig was the first UK business of its kind, before rapidly expanding to the Netherlands, Ireland and the US. Last financial year, Moonpig delivered 35 million personalised card and gift orders globally, continuing its long-term commitment to making life’s moments magical, allowing people to show their love in an unforgettable way.
The brand is now bringing its unique blend of personalised gifting and playful spirit to Australia, with hundreds of designs, gifts and clever technology for personalisation.
Moonpig international director, Mary Liu, said: “We’re thrilled to partner with Half Dome as we grow Moonpig’s presence in the Australian market. Their strategic thinking, media expertise and clear understanding of our brand and customers made them stand out. From the very beginning, they’ve shown a collaborative spirit and creative flair that aligns perfectly with our team. We’re confident this partnership will help us reach even more Aussie shoppers in meaningful ways.”
Commenting on the account win, Half Dome founder & head of clients, Will Harms, said: “We’re excited to partner with Moonpig as they continue to build their presence in the Australian market. From the outset, there was a strong alignment in ambition and approach between our teams – we demonstrated our vision to push beyond the norm with insight-led ideas, underpinned by a collaborative mindset that made us feel like a natural extension of their team. We’re excited to bring bold, distinctive media thinking to help the Moonpig brand grow.”
The Moonpig appointment reflects Half Dome’s growing portfolio of ecommerce and retail clients, reinforcing the agency’s strength in delivering strategic media solutions that drive business growth.
Last year, Half Dome was named one of the nation’s top independent media agencies for new business in COMvergence’s Q1 – Q3 2024 New Business Barometer. Half Dome was the top indie agency on the list, with a total new business value of US$40 million. Its recent new client wins include Australian Builders Network, Online Education Services and the digital account for specialist insurance provider NTI Limited.
The Moonpig appointment is effective immediately.
Source: Third Avenue Consulting
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