AFL releases 2019 Don’t Believe in Never campaign ahead of season launch

March 12, 2019 2:59

The AFL has launched its 2019 season campaign by Clemenger BBDO, building on last year’s Don’t Believe in Never positioning.

The first story of 2019 features US basketball player Mason Cox, who attracted widespread disdain from fans before becoming a club hero for Collingwood in last year’s finals.

Last year’s campaign launch featured Dema, a footballer from a Muslim family in western Sydney who had a passion for AFL despite her father initially forbidding her from playing.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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