More is better in Spirit of Tasmania’s new campaign with CHEP Network

August 9, 2024 4:46

Ferry service provider Spirit of Tasmania is encouraging travellers to pack more and get more via a new integrated campaign with creative agency CHEP Network.

The ‘Pack more in. Get more out’ platform is the first piece of work the travel company and agency have produced together since CHEP was named Spirit of Tasmania’s creative agency of record in early March, 2024.

Standing on top of the ‘Be a spirited traveller’ campaign, the new work revolves around a 30-second hero film that shows the ferry company’s unique in-market proposition – the fact that it isn’t restricted by baggage limits unlike air travel.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.