CHEP Network wins Spirit of Tasmania pitch
Ferry company Spirit of Tasmania has appointed CHEP Network as its creative agency of record, following a competitive tender process.
The agency has been tasked with the brand’s strategy and creative services across all channels.
The incumbent was Publicis Groupe’s Leo Burnett.
“We’re entering an exciting time for the company with two new ships on the way which will significantly increase our capacity and elevate the on board experience for our passengers,” said CEO and MD of Spirit of Tasmania, Bernard Dwyer.
“We had a very successful relationship with Leo Burnett for seven years and we sincerely thank them for the fantastic work they delivered during that time.”
Dwyer said this year was the ideal time to review the creative services contract and look to find someone new.
“With the current arrangement coming to an end, we took the opportunity to explore new creative directions and see which agency was the best fit for us as we enter this exciting growth phase for the company,” he explained.
“We were incredibly impressed with CHEP’s ability to understand our brand and demonstrate how they would harness the opportunities presented by the arrival of new ships to engage with our existing and prospective audiences.”
The agency will build on Spirit of Tasmania’s continuing ‘Be a Spirited Traveller’ brand platform, that has been central to its creative strategy for the past seven years.
“Travelling on the brand new ships across the Bass Strait is going to be a genuinely unique experience,” said Lee Leggett, CEO of CHEP Network.
“We’re looking forward to partnering with everyone at Spirit of Tasmania to create work that’s equally special.”
The partnership commenced on January 1.
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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