More marketers exit Foxtel as it seeks to ‘improve overall efficiency’

Editor's note, 21 July, 2020: An earlier version of this article said the marketers had exited in 2020. Mumbrella now understands the exits were in 2019. The story has been updated to reflect that.

The tough times are continuing at subscription TV business Foxtel with seven more names joining the list of sales and marketing staff who have left the business in the last few months.

In October 2019 more than a dozen team members were let go in a restructuring of the two departments which is continuing as the media company tries to weather tough market conditions.

More marketers have left Foxtel

Mumbrella understands the following people have left the company – head of brand marketing: brand content and products Olivia Nixon, director of growth marketing Jesse Stephens, head of marketing Fox Sports Chris Pocock, head of brand marketing Irena Kelava, general manager of Foxtel agency Felix Amy Alder, marketing director of insights and media Polly Blenkinship and director of loyalty Lisa Johnstone. Kelava and Johnstone are believed to have resigned, while all others are understood to be redundancies. Nixon reportedly left the company in 2018, while the others departed in 2019.

In the last restructure Foxtel’s three creative teams, Felix, FNA Creative and Fox Sports Creative were rolled into one team.

A Foxtel spokesperson said the changes should be expected in a large media company.

“It’s natural in an in-house marketing and creative team of almost 250 people there will be change and in recent months we have also made changes to reflect a one-Foxtel approach following the merger of Fox Sport and Foxtel and to improve overall efficiency with the media industry facing more challenging market conditions,” said the spokesperson.

“We are very excited about the strategic direction of the Foxtel brand with Saatchi & Saatchi’s appointment and are looking forward to bringing that to life with our in house marketing team.”

The marketing department reports in to chief marketing and sales officer Kieren Cooney. The business recently moved its creative account from DDB Sydney to Saatchi & Saatchi.

Foxtel has struggled with a series of departures in its marketing department, including Jo McAlister, director of content marketing; John Casey, group director of marketing; Andrew Mulready, general manager of advertising sales and brand partnerships; Adam Ballesty, head of sport marketing; and CMO Andy Lark. Foxtel’s sports streaming platform Kayo also saw its chief sales and marketing officer, Carly Loder, depart.

Foxtel sales arm Foxtel Media also recently ended its partnership with SportsTG. 


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