News

More than 600,000 viewers tune in for first AFL clash of the season

The first night of Seven’s 2018 AFL coverage – which saw Richmond defeat Carlton once again –  attracted 664,000 metro viewers, up over ten percent on last year’s audience.

Although it was not the most watched program among the key advertising demographics, 16-39, 18-49 and 25-54s, the AFL clash was the most watched non news program for Thursday and helped Seven win the night overall, with a 23.1% share.

Compared to last year’s first match, Seven’s AFL was up by 73,000 viewers.

Meanwhile on Ten, the premiere of Rove McManus’ new show Show Me The Movie combined with Gogglebox boosted the network’s share to 14.3%. Although it didn’t beat Nine’s 17.9% share, Gogglebox, which had 610,000 metro viewers and Show Me The Movie, which had 545,000 metro viewers performed well across the demographics.

Gogglebox was the most watched program in the demographics, with its biggest audience coming from the 25-54s – 350,000.

Nationally Ten’s Gogglebox achieved 860,000 viewers while Show Me The Movie grew to 781,000.

On Nine, the Melbourne Storm and North Queensland Rugby League match collected 423,000 metro viewers across Sydney and Brisbane.

But Nine’s strongest performance off the back of Wednesday’s Married at First Sight finale was actually its news offering, with topped OzTam’s overnight preliminary ratings with 829,000 metro viewers. That result put the channel ahead of Seven News’ 813,000.

ABC News pulled in a metro audience of 661,000, making it the broadcaster’s most watched Thursday program. It helped ABC’s share to 11.5% while SBS finished the night with a 3.8% share.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.