‘More than just a logo on a jersey’: Sydney Roosters sign historic $10m sponsorship deal

Nathan Jolly

November 12, 2024 12:42

The Sydney Roosters have signed what is rumoured to be a $10 million sponsorship deal with a Chinese electric car manufacturer.

The NRL club announced on Tuesday morning that BYD will become the Roosters’ new major partner until the end of 2029.

The partnership will see BYD signage feature prominently across the front of both home and away jerseys for the NRL and NRLW teams, as well as relevant club apparel.

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Nathan Jolly

Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.

Topics

BYD NRL NRLW Sydney Roosters

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‘More than just a logo on a jersey’: Sydney Roosters sign historic $10m sponsorship deal

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