Paper + Spark appointed PR partner for pharmaceutical company
Indie agency, Paper + Spark, has been selected as the PR partner for an upcoming campaign by a leading pharmaceutical company following a competitive pitch process, Mumbrella can reveal.
The Sydney-born group will take on PR duties for iNova Pharmaceuticals’ photoageing awareness campaign, having already another highly successful campaign for the company 18 months ago.
The new campaign “aims to educate the public about photoageing – the premature ageing of skin due to sun exposure – emphasising early recognition, prevention, and treatment options beyond cosmetic concerns”.
“We’re excited to further strengthen our partnership with iNova through this critical PR initiative,” Paper + Spark director of growth and brand, Paul Everson, said.
