Morey Media wins PR for car subscription service Carly

Morey Media has won the PR account for car subscription platform Carly, following a competitive pitch.

Carly is operated by Collaborate Corporation, which also runs car rental provider Drive My Car. It enables customers to subscribe to vehicles directly through car dealer websites.

Morey Media will be working on PR for car subscription service Carly

Chris Noone, CEO of Collaborate, said Morey Media’s communication solutions were innovative.

“We appointed Morey Media because, like our subscribers, we were seeking an alternative solution to our changing communications needs. The team were able to showcase a communication strategy that highlighted innovative solutions that will drive awareness of our flexible and affordable alternative to car ownership, and ultimately accelerate the uptake of car subscription by Australian drivers,” Noone said.

Morey Media owner, Jane Morey, said Carly’s unique offering would inspire the agency to deliver multi-channel communications strategies.

“We are excited to be working with Carly, which is shifting Australians’ mindset from car ownership to convenient access and offering the automotive industry a new revenue stream,” Morey said.

“Being part of this revolutionary model will inspire us as we work to drive the growth of Carly’s flexible car subscription platform and affirm its position as the flexible alternative to car ownership and long-term finance for Australian drivers.”

Morey Media’s clients include Shopper Media Group, Guardian Childcare and Education and Copyright agency.


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