Morning battle swings back to Seven

Tim Burrowes

February 18, 2010 12:33

The established order reasserted itself in the battle between Seven and Nine yesterday with Sunrise beating Today and Deal Or No Deal beating Hot Seat.

Seven’s Sunrise rated 368,000 while Today brought in an average of 337,000, according to preliminary overnight five city metro ratings from OzTam. It won in every city but Melbourne.

However, early Today narrowly beat early Sunrise by 20,000 viewers.

It was a reverse of yesterday’s results which saw Sunrise – boosted by Nine’s Winter Olympics coverage – move in front.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.