News

Morning battle swings back to Seven

The established order reasserted itself in the battle between Seven and Nine yesterday with Sunrise beating Today and Deal Or No Deal beating Hot Seat.  

Seven’s Sunrise rated 368,000 while Today brought in an average of 337,000, according to preliminary overnight five city metro ratings from OzTam. It won in every city but Melbourne.

However, early Today narrowly beat early Sunrise by 20,000 viewers.

It was a reverse of yesterday’s results which saw Sunrise – boosted by Nine’s Winter Olympics coverage – move in front.

Hoever, Nine had the winning show in primetime with Customs rating an average of nearly 1.3m.

Ten had a disappointing night without a single show in the top Ten and The 7PM Project still struggling, with 593,000. However, Ten fared better in the 16-39 demographic, with So You Think You Can Dance the top rated show.

Wednesday’s channel share:

  • Nine: 26.8%
  • Seven: 26.3%
  • Ten: 18.9%
  • ABC1: 14.5%
  • SBS1: 3.7%
  • GO!: 3.2%
  • 7TWO 2.6%
  • ABC2: 2.2%
  • One: 0.9%
  • ABC3: 0.5%
  • SBS2: 0.4%

Wednesday’s top rating shows:

  1. Customs Nine 1.3m
  2. Seven News Seven 1.2m
  3. Two and a Half Men – 7:30pm Nine 1.1m
  4. Criminal Minds Seven 1.1m
  5. Nine News Nine 1.1m
  6. A Current Affair Nine 1.1m
  7. Today Tonight Seven 1.1m
  8. RSPCA Animal Rescue Seven 1.1m
  9. Spicks and Specks ABC 1m
  10. Two and a Half Men – 7:00pm Nine 1m
  11. So You Think You Can Dance Ten 1m
  12. ABC News ABC 0.9m
  13. ICU Seven 0.9m
  14. Home and Away Seven 0.9m
  15. Gangs of Oz Seven 0.8m
ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.