Morning Update: 1 Oct – Twitter the musical; US watchdog reviews native advertising; Breaking Bad pulls US audience of 10m
This is Morning Update, our overnight wrap up of the international media and marketing news.
Babble: Twitter, the musical – the people behind AVBite Youtube Channel have done a musical Youtube video on the topic of Twitter.
“The hilarious folks at AVBite – the team behind the hilarious Facebook, the Musical – is at it again with the equally hysterical Twitter, the Musical.”
Ad Age: Advertising watchdog concerned about native advertising – the ad authority is to examine the rules around the practice in the US following concerns about stories run on Mashable.
“The campaign had come to the NAD’s attention after Mashable removed the “sponsored by” label that ran with a 20-article series Snapdragon had sponsored. The removal is what prompted the NAD’s examination of the campaign, according to Laura Brett, staff attorney at NAD.”
Ad Week: Breaking Bad Finale Draws 10.3 Million Viewers – the show drew strong audiences for its finales.
“In masterfully bringing the narrative in for a landing, creator Vince Gilligan put Breaking Bad in a position to smash its own ratings records.”
Techcrunch: Facebook starts rollout Of graph search for posts – the rollout has begun on Facebook’s newest product.
“A trillion posts full of this info start getting unlocked today as Facebook begins rolling out Graph Search for posts to a small subset of US English users.”
