Morning Update: Chevy’s heart-rending dying dog spot; Julian Assange’s message to SXSW; Meet the cutest Paralympian ever in Samsung’s new ad

AdAge: Chevy Did Not Create That Heart-Rending Dying-Dog Spot: Short Was Created as Part of Oscar-Related Ad Contest Sponsored by Company

They say you can’t go wrong by using a cute dog in a TV commercial. But what about a dying dog?

General Motors’ Chevrolet is being lauded — and ripped — for an emotional new TV spot for the Equinox showing a woman saying goodbye to her pooch “Maddie” before the dying dog is euthanized.

AdWeek – Julian Assange: Refugee Reporters Are Winning the Information War: WikiLeaks founder speaks remotely to large SXSW audience

Julian Assange has a message for the countries he believes have tried to systematically squash the kind of national security reporting he has become known for: Your plan has backfired.

The WikiLeaks founder, under political-legal asylum at the Ecuadorian Embassy in London, spoke via Skype today to a South by Southwest Interactive audience of roughly 3,000.

“National security reporters are the new refugee,” he said. “I see this as quite a positive phenomenon where people would have been completely crushed and not able to work anymore, they are able to use basic tenets of classic liberalism such as freedom of movement … to keep working.”

Creativity Online: Meet the Cutest (Future) Paralympian Ever in Samsung’s New Ad

Last month, Samsung Mobile kicked off its support of the Sochi 2014 Paralympic Games with manifesto and anthem spots created out of 72andSunny Amsterdam. The brand continues its sponsorship with this endearing new film starring Keira, a totally adorable, 7-year-old Paralympian-to-be from Canada.

The film follows her as she straps on a ski boot to her prosthetic leg and proceeds to tackle some fairly moderate slopes, screaming with glee throughout. The film was directed by Henry-Alex Rubin of Smuggler London.

The Guardian: Ukranian TV companies unite and write open letter to Russian media.

Ukraine’s nationwide TV channels are broadcasting under a common logo, the flag of Ukraine, and a slogan in both Ukrainian and Russian: Yedyna Krayina/Yedinaya Strana (United Country).

The initiative was launched five days ago (2 March) by Ukraine’s five major media groups – Media Group Ukraine, Inter Media Group, Starlight Media, 1+1 Media and 5th Channel.

It is aimed at expressing their consolidated position on the country’s unfolding events as a display of media unity during a “crucial moment in the country’s history”.

Creativity Online: Sony Mobile Shows How Details Make The Difference In Dance-Themed Spot

adam&eve/DDB London created this dance-themed spot for Sony Mobile, set to the soundtrack of MichaelJackson’s “Slave To The Rhythm.”

Promoting the Sony Xperia Z2, which features new 4K screen technology exclusive to Sony, it shows how a choreographer uses his mobile to record and capture events to help inspire him in directing a performance.

This includes recording a guy dancing on the subway, and taking his phone into the bath (the new phone is also waterproof). The tagline is “the difference is in the details.” The spot was directed by Ben Newman at Pulse and breaks online today.


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