Morning Update: Waitrose ad uses homegrown carrot to illustrate staff structure; the most effective ads of 2014; and Samsung ropes Obama into selfie brand campaign
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
Waitrose is to use a tiny homegrown carrot to convey how its staff-owned structure benefits customers in its latest advertising campaign.
The 60-second advert, which will screen for the first time during Ant & Dec’s Saturday Night Takeaway on ITV this weekend, is the latest in a series highlighting the way ithe supermarket does business differently to most other retailers.
Has Samsung gone selfie crazy? The smartphone maker behind the Oscar selfie tweeted ’round the world has now brought President Barack Obama unwittingly into its marketing act.
Unbeknownst to the leader of the free world, Samsung brand ambassador David Ortiz hooked the president into a selfie using his Samsung phone during a team visit to the White House on Tuesday. Ortiz, known as Big Papi, then tweeted his presidential selfie, and Samsung picked it up for use in its social marketing activities.
Groupon is returning to the U.S. airwaves as a TV advertiser for the first time since the 2011 Super Bowl.
The daily-deals and e-commerce company is launching a seven-week TV campaign on April 7 in six markets: Atlanta, Buffalo, Detroit, Minneapolis, Nashville and San Francisco. The company isn’t disclosing the spend on the buy, but senior VP-global marketing Rich Williams said that the campaign could be extended depending on whether it drives results like increased traffic and new subscribers.
Two years after an industry campaign was launched to increase the number of women heard on television and radio, male experts still outnumber female experts on the main news programmes by a ratio of four to one.
Mashable: David Letterman has announced he will retire from his late night talk show in 2015.
Late Show host David Letterman, the longest-running late night talk show host, is retiring in 2015 after more than 30 years in the business.
