This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
Adweek: McDonald’s turns it’s product into icons in some simple and brilliant outdoors from TBWA Paris
Now, agency and client are back with a follow-up campaign that, in a way, is even more minimalist. Instead of the actual products, now we get clean, simple drawings of the products—turning them into actual icons. There is a bit more explicit branding on these, though, but it’s still very subtle—a tiny Golden Arches next to the illustrations.
Adweek: Paris agency Fred and Farid take credit for the failed Publicis Omnicom Merger as elaborate marketing stunt in parody case study
In an entertaining parody case study, Fred & Farid Group takes full credit for the “Omnipub” merger, an idea hatched to highlight just how far holding companies would go in their quest for world domination.
“Why not organize an epic fail with two giants? Instead of the usual David against Goliath, we made a Goliath against Goliath story. We created … ‘The Impossible Wedding.'”
Marketing Magazine: Facebook introduces listening app to serve up content based on what you’re listening to or watching
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It means it can automatically recognise the song you’re listening to and then add it to your status update. The spy-like bugging app currently only performs this little piece of listening in when you’re writing in your status update, so it all feels neat and tidy. So far, so what, you might say.
The context and evolution of the thought becomes super interesting with huge ramifications in marketing and advertising, and a hyper connected you.
TV Tonight: A lack of skilled crews is forcing Australian production companies to import more labour, according to the Screen Producers of Australia.
A survey of 50 companies in documentary, factual, feature film and television drama found that 57% have experienced a skills shortage when crewing film and television productions.