Morning update: McDonald’s gets iconic; Fred & Farid claim OmniPub merger was a marketing stunt

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

Adweek: McDonald’s turns it’s product into icons in some simple and brilliant outdoors from TBWA Paris

Now, agency and client are back with a follow-up campaign that, in a way, is even more minimalist. Instead of the actual products, now we get clean, simple drawings of the products—turning them into actual icons. There is a bit more explicit branding on these, though, but it’s still very subtle—a tiny Golden Arches next to the illustrations.