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Morning update

Morning all. It’s Friday people, and here is a run down on what’s been happening overnight around the world

AdWeek: New creative from Philips Hue Lighting asks how many years does it take to change a light bulb?

Still using that same old incandescent lightbulb that was invented in the 19th century? Get with the program, Luddite.

That’s the basic message, told more charmingly, of this expertly constructed stop-motion spot from Iris Worldwide for Philips Hue lighting.

Creativity Online: US youth organisation Rock the Vote launches campaign to urge women to vote

A man stands in the parking lot of a grocery store and confidently talks about an issue that’s clearly near and dear to him: women’s rights. “I love women,” he says, “but they’ll never be as smart as men. I know they think they want equal pay and they think they want the same rights as men, but their minds are just being poisoned by feminism. It’s our responsibility to protect them from themselves. Especially when they’re menstruating.”

AdAge: Pepsi launches Pepsi True with 30 per cent less sugar in ongoing battle with Coke

PepsiCo is answering Coke Life with its own stevia-sweetened cola called Pepsi True that will initially launch on Amazon later this month before hitting stores.

The product, first reported by Beverage Digest, will contain a mix of real sugar and stevia-leaf extract, giving it 30% less sugar than regular Pepsi. It will be sold in 24-packs of 7.5-ounce cans that will contain 60 calories each, according to a PepsiCo, spokeswoman, who confirmed the launch to Ad Age. She said the product “will go to brick-and-mortar eventually but no timeline set for that yet.”

Brand Republic: AOL chief rejects merger speculation with Yahoo

Tim Armstrong, the chairman and chief executive of AOL has dismissed speculation about a merger with Yahoo

At Advertising Week in New York this morning Maurice Lévy, the chairman and chief executive of Publicis Groupe, asked Armstong how his wife Nancy was “reacting with the love story with Marissa” [Mayer, chief executive of Yahoo].

Last week Starboard Value, a hedge fund, released a letter to Mayer and the Yahoo board that said it had bought a significant stake in Yahoo and wanted it to go into a strategic deal with AOL.

The Guardian: How many Twitter followers do you need to get a hotel discount?

We all know how powerful social media is. Teenagers can become media stars from their bedrooms; YouTube channels can reach tens of millions; and tweets can turn into books.

It’s no surprise, then, that one company has based its entire business model on harnessing the positive power of the internet. New website, Hotelied is offering people with a big social media presence – or “taste makers” – discounts on hotel stays. Using the strapline “It pays to be you”, it offers its members “the opportunity to be rewarded for being themselves” by offering rates tailored to their social media profile. It doesn’t specify how much social media activity is expected in return, simply saying that partner hotels are keen to work with “influencers.”

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