Morning update: Geico beats the YouTube skippable limit; WSJ launches loyalty program

Creativity Online: Geico Knows You’re Tired of Pre-Rolls, so These Are Different

So many of us can’t wait to “skip this ad” to get to the videos we wanted to see in the first place. Geico and The Martin Agency get that. They’re tapping into that insight for “Unskippable,” the insurance brand’s latest digital campaign that’s looking to sabotage the boring side of pre-roll.

The video ads “end” and the actors in them freeze even before viewers’ patience gets a chance to wear thin. A self-assured voiceover then points out that “you can’t skip this ad, because it’s already over.” Is it really, though?

Mumbrella Asia: Wall Street Journal launches loyalty programme

The Wall Street Journal is claiming to be the first international newspaper to launch a global subscriber loyalty programme.

The programme, called WSJ+, will be tailored to different regions in the world, with a series of events, experiences and special offers, including free access to Evernote Premium and free e-books from HarperCollins Publishers.

Campaign: UKTV runs mini crime drama in Alibi ad breaks

UKTV is launching a short point-of-view crime drama on Alibi, its crime drama channel.

Eight episodes of The Alibis have been made by Rubber Republic. They are between one and three minutes long and will be shown during the ad breaks.

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