Morning Update: NBA creates VR broadcasts; how Excedrin won the presidential debate; Nintendo launches Switch

Ad week: Excedrin won the debate on Twitter before it even started by curing your #DebateHeadache

It all started with what seemed like another forgettable promoted trend ad on Twitter on Wednesday morning.

Excedrin, the pain reliever, was trying to poke a little fun at how agonized and obsessed the American public has become with the presidential race between Donald Trump and Hillary Clinton, as the GOP and Democratic nominees were set to do some verbal jousting once more in their third and final debate later on in the day.


Ad age: Subaru backs Buzzfeed’s first Facebook live video for a marketer

BuzzFeed on Thursday will stream its first Facebook Live video developed in conjunction with a marketer.

Subaru, as part of a larger campaign, has underwritten a three-component video pegged to the brand’s “Make a Dog’s Day” philanthropy campaign.

The video will stream for approximately 45 minutes, starting at 4 p.m. E.T., on BuzzFeed’s Facebook page dedicated to animals. Viewers will watch puppies playing with bubbles, playing in the mud and swimming, all for the first time.

Techcrunch: This is Nintendo’s next gaming console, the Nintendo switch

After over a year of secrecy and wild rumors, here it is: Nintendo’s next home gaming system, the Nintendo Switch (previously codenamed the NX.)

As rumored, the system appears to be something of a home console/portable console hybrid. You’ve got a controller that connects to your TV for home use — but slide off the controller’s sides and attach it to the portable display (which also appears to act as the console’s brain), and you’re playing the same title on the go.


The Guardian: Rolling Stone reporter admits she made mistakes in ‘Jackie’ rape story

Sabrina Rubin Erdely takes stand in defamation trial and says she overlooked key details in process of reporting on alleged rape at the University of Virginia.

The author of a now-retracted Rolling Stone article about a brutal gang rape at the University of Virginia on Thursday acknowledged that she made mistakes while reporting the story of the woman identified only as Jackie.



Campaign Live: Grey’s David Patton appointed global president at Y&R

Grey EMEA boss David Patton is joining sister WPP agency Y&R as global president to help rejuvenate the creative network.

At Grey since 2007, Patton has been EMEA president and chief executive since 2010, overseeing 45 agencies across the region. He was instrumental in turning around Grey’s London office in particular.

The Verge: The NBA will broadcast a game in VR every week this season

The NBA, the first major sports league to really embrace virtual reality, is getting even more serious about the technology for the upcoming 2016–2017 season. Today NBA Digital and its partner NextVR announced that they’ll broadcast at least one game every week during the season in VR, complete with dedicated announcers, multiple camera angles, and VR-optimized graphics.

Fans will need to have a full-season NBA League Pass subscription — either purchased directly or through a cable provider — to watch games in virtual reality. VR games can be viewed using Samsung’s Gear VR and the NextVR app. The NBA says that other VR headsets will be supported later in the season. During game breaks, fans will be able to see in-venue entertainment and behind-the-scenes arena footage.


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