Morning Update: Arby’s slayed the Grammys with tweet about Pharrell Williams’ hat; Squarespace’s first super bowl ad; Jude Law surprised at phone hacking trial

AdWeek: Arby’s Slayed the Grammys With This Tweet About Pharrell Williams’ Hat Chain cooks up a chart-topper


Arby's Pharrell Wiliiams hat

If there was one big winner at last night’s Grammy Awards that was even more surprising than Daft Punk getting Album of the Year, it was Arby’s scoring the tweet of the night.
The sandwich chain’s post about Daft Punk collaborator Pharrell Williams’ sartorial selection (“Hey @Pharrell, can we have our hat back?”) was a responsive-marketing coup de grâce, with 75,000 retweets and more than 40,000 favorites by Monday morning.

Mashable: Squarespace Brings Internet to Life in First Super Bowl Ad

The words “Super Bowl ad” were usually uttered as more of a joke than a true marketing strategy among the team at Squarespace — at least until recently.

The Guardian: Mail Online to switch to .com domain name. Publisher thought to have paid potentially as much as £1m-plus in bid to boost international traffic, particularly in the US

Mail Online is switching from a to .com homepage address, following protracted negotiations with the US paper that owned the domain name.

AdWeek: Ad of the Day: Hyundai’s Two Super Bowl Ads Are Simple, Cute and Fun

Sometimes it’s the understated celebrity cameos that do the trick on the Super Bowl. Johnny Galecki certainly fits the bill, and has picked a good time to make his commercial acting debut—in one of two charming 30-second Super Bowl ads from Hyundai and ad agency Innocean, both of which were posted online Monday.

The second spot, “Dad’s Sixth Sense,” directed by Frank Todaro, is cute, too.

BBC News: Jude Law tells phone-hacking trial ‘press knew secret plans’

Actor Jude Law has told the phone-hacking trial at the Old Bailey that the media seemed to have “an unhealthy amount of information” about his life.

He also said photographers would turn up at places where he had secretly arranged to take his children.

The News of the World paid a relative to leak information, jurors also heard.

Mashable: Facebook Hiring Editors for Secret Mobile Newsreader App, Report Says

Facebook has been on the prowl for editors to curate its Flipboard-like mobile news aggregator, according to a report from Re/code.

The editors would be tasked with hand picking the best stories for a variety of topics that will then be presented to readers, a marked change from Facebook’s previous reliance on algorithms, Re/code reported. Reps from Facebook could not be reached for comment on the report.

The Guardian: News of the World reporter hacked phones a thousand times, he tells court

A former reporter at the News of the World has told how he hacked phones a thousand times after he was handed a list of celebrity numbers when he joined the paper in 2005, the Old Bailey has heard.

The Guardian: Ex-Sunday Mirror and NoW reporter pleads guilty to phone hacking

Dan Evans is the first journalist to admit hacking phones while working for a paper other than the former News International title.


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